o Marketing strategy and planning
o Expertise in technology / SaaS
o Experience in start-up environment
o Customer journey mapping
o Customer segmentation
o Customer acquisition
o Global product management
o Global product marketing
o Competitive analysis
o Agile marketing execution
o Product positioning and messaging
o Product launch
o Lead generation
o Digital marketing optimisation
o Content marketing execution
o Communications, advertising and PR
o Channel marketing
o Strategic alliance management
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